I have over 8 years in Search Engine Marketing (SEM) with expertise in Pay-Per-Click, Search Engine Optimization (SEO) & Traffic monetization. As one of 3 original partners in NetVisibility, I was responsible for strategically growing the company to 25 employees with 2 locations & revenues exceeding $10M annually.
I am a results-producing Internet Marketing & Business Development Professional with a proven record of accomplishment. An Entrepreneur with Board Member experience, I understand the business issues faced by fast paced technology companies.
By leveraging my creative passion & corporate experience I bring a unique perspective that delivers revenue and results. Having built online products from concept to completion, I have the attention to detail that is required in order to succeed in the technology arena today. In addition, I bring solid leadership skills; ability to build and guide top-performing sales and marketing teams and a positive attitude.
Strategic Alliances, Business Process, Account Management, Product Marketing & Development, Graphic Design, Photography
JASON KNAPP
49 Southwind · Aliso Viejo, CA 92656 · (949) 212-9060 · Jason@JasonKnapp.net
VICE PRESIDENT: SEARCH & INTERNET MARKETING
Business Development /Product Manager / Strategic Positioning
Talented, results-producing Internet Business & Product Development Professional with a proven record of accomplishment. Entrepreneur with Board Member experience that understands the business issues faced by face paced technology companies. Expertise in directing the creation of online media products from concept to completion. Demonstrated success driving growth through creative and strategic partnerships. Solid leadership skills; able to build and guide top-performing sales and marketing teams. Adept at communicating with management, partners, shareholders and internal departments to coordinate overall efforts.
PROFESSIONAL EXPERIENCE
Vice President: Business Development , 2001 - Present
NetVisibility, Inc. - Newport Beach, CA
Define strategy for and develop, execute, and manage comprehensive marketing plan encompassing integrated marketing initiatives designed to penetrate and grow targeted markets. Communicate with Search Partners, Traffic Partners, PPC Clients, & employees at all times. Play integral role in product development activities including: new product concept, design, feature sets and branding strategies. Prepare and manage $1-million+ marketing budget.
Accomplishments:
From $0 to over $10M in annual revenue without investment capital
Created traffic partner program for Parked Domain holders
Concept to Completion: Tizzo.com - PPC Meta Search property
Concept to Completion: TelaTALK - VOIP with integrated Search
Concept to Completion: Tizzoid (Sircle) - Social Bookmarking and Organizing
Strategic Sales Manager 2000 - 2001
Aqueduct (a division of Buy.com) - Aliso Viejo, CA
Outsourced E-commerce solution provider to large brand name manufacturers. Strategic and consultative selling at the CEO/CFO level. Extensive market and business analysis is done for each client to insure the client and solution are a fit. Learned ability to walk away from deals that do not make sense for the long term. Complete product offering was comprised of: Web Page & Store Design, Web Marketing Programs, 24 x 7 Web Hosting Services, Order Fulfillment, Credit Card Processing & Fraud Management, Customer Service
Accomplishments:
Landed large accounts: Compaq, Minolta, Sharp, Toshiba, Port, InFocus & Fujitsu
Created Small Account unit to expand market share quickly
Director of Sales 1998 - 2000
Savory Telecom Inc. - Irvine CA
Telecom Billing & Reconciliation Software Sales and Services to Call Centers and Telecom Resellers. Developed a modular business plan with three distinct business units: Telecom Consulting Services, Telecom Billing & Reconciliation Software, Telephony Hardware and Switching Technologies which strategically supported one another through overlap and synergy.
Accomplishments:
Assisted in the seed capital raise of over $6 Million
Sold and managed large accounts: Alaska Airlines, Marriott Worldwide & Day Runner
Able to recognize over $1Million in telecom over-billing for clients
EDUCATION & MEMBERSHIPS
Associate's Degree -1993
Saddleback College - Mission Viejo, CA
Academy of Television Arts & Sciences
Interactive Media 2004
Interactive Media 2005
Interactive Media 2006
PERSONAL INTERESTS
Graphic Design
Digital Photography
Gadgets
Home Media Center
REFERENCES AVAILABLE UPON REQUEST
JASON KNAPP
49 Southwind · Aliso Viejo, CA 92656 · (949) 212-9060 · Jason@JasonKnapp.net
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